New research on Twitter’s global impact has implications for leaders who want to leverage influence in their ministries.
Since I fly alot to work with leaders around the world, some new “twitter trends” research on the global impact of Twitter’s social media caught my ear. Steve Inskeep & Shankar Vedantam’s piece called, Why Twitter Ties Resemble Airline Hub Maps has some potentially interesting implications. Apparently two assumptions about Twitter are totally wrong: 1) Geography no longer matters, 2) Twitter is a truly cross-cultural medium. Instead, Barry Wellman, a sociologist from the University of Toronto, did a study of 1/2 million Twitter users and found some Twitter trends worth considering. Those who use Twitter care about 1) Local interests, and 2) People who live in similar cities as they do. So if your Twitter followers are an airline flight away from the city you live in, they are more likely to follow you.